About Huggaroo

Huggaroo is based in Nashville, TN

The Founder, Dr. Wendy Jordanov, is a former college professor with a PhD in Educational Psychology and Research and special expertise in Developmental Psychology. We are passionate about creating unique products of exceptional quality, which improve the quality of life of children and adults alike.

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Our story

Huggaroo was born out of a personal need.

Wendy needed a solution to help her own little boys turn off their curious, busy minds at night, relax, and fall asleep. In sharing her struggles with others, she discovered that nearly every parent she spoke with had similar problems and seemed desperate for help. So, Wendy decided to take action. Enter Huggaroo! After months of materials research and selection, development, and multiple revisions, Huggaroo’s first product (a children’s weighted blanket) was ready to be unveiled to friends and family.


Since then, Huggaroo’s product line and customer base have expanded greatly. Our passion to design unique, high-impact wellness products and our commitment to quality have only grown, fueled by the positive feedback we have received from you, our customers.

Thoughtful, creative designs. Attention to the smallest details. Expertly crafted from the finest materials. That's what makes a Huggaroo.


Our commitment to excellence does not end with our products. From the start, we committed to treat every single Huggaroo customer as a dear friend, as our extended family.

We strive to be the world’s most client-focused company and provide the kind of customer service that we all dream of. Have a question or need assistance? We are here for you and will always make it right.


We care deeply about our customers' wellbeing and satisfaction.

We want your Huggaroo product and shopping experience to literally be the best you have ever had. We will not rest until we have met that goal.


Get a hug, give a hug back

We are also committed to making a difference in our community. This year, we are donating 1% of our profits to One Simple Wish, a non-profit organization making a meaningful, positive impact in the lives of children in foster care.